EDUCATION-AREA-GA.COM
Acworth-Chamblee-Woodstock
770-591-5552
When you're serious about Real Estate Education
VOLUME 3, ISSUE 1 Nov 2008

Veteran's Special Course CE for FREE? New Fall Courses
Promote Yourself on Squidoo Home Inspector Opportunities Breakfast at Mimi's Cafe
FHA Appraisals Surviving a Down Market Host Your Own Website
Technology Corner Accept Credit Cards Link Exchange
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Veterans - $29 Course Special to Say Thank You Save Time & Money with Dual License Program!

As a Navy veteran of the Vietnam War era, I know that veterans make enormous sacrifices to serve in the defense of this nation. It is true in peacetime and especially true when the nation is at war. I also know that we get busy in our own lives and often forget those who are enduring hardship on our behalf.

Our veterans and their service should be recognized by whatever means are available to us. Calls come from those who have served and are interested in pursuing additional career education. To honor our veterans, AREA will offer the initial 30-hour course necessary to enter the real estate and/or appraisal field at a special price of $29.00 for veterans only. The course provides 30 hours of credit towards earning both a real estate license AND a real estate appraiser license. The $29.00 fee for Real Estate Principles classroom course includes digital files of all the materials necessary to complete the course.

This special veteran's class will run on Tuesday and Thursday evenings and all day on Saturday for two weeks starting on February 17, 2009. Registration will be on a first-come, first-served basis. This class will require a minimum enrollment. A maximum of 40 students can be accommodated.

To enroll, you must pay the $29 registration fee and submit proof that you are on active duty, or provide a DD214 if you have been discharged. Don't wait! Space is limited! For additional information call the school at 770-591-5552 or send an email to education@area-ga.com.

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CE Courses for Free?
Never Pay Again for Your CE Courses!

Cruise CE is back with an exciting twist! Starting now, you can get FREE CE courses from AREA Academy in one of two ways.

Your first option is to join us for a planned CE cruise by booking through AREA Vacations. When you book through AREA Vacations, you can attend the onboard CE course absolutely FREE! We have two CE cruises planned for 2009 and we will post several more soon - including cruises on the newest ships by Carnival Cruise Lines (Carnival Dream in 2010) and Royal Caribbean International (Oasis of the Seas in 2010).

For your second option - if you want to chose your own cruise and destination - just book ANY cruise through AREA Vacations and you will receive Tuition Credit from AREA Academy equal to 3% of the cruise fee. Tuition Credits can be applied toward the cost of any AREA Academy classroom courses or online courses in Georgia, Florida, and 38 other states. They even apply to the courses to obtain your original license. If your travel mate can't use the Tuition Credits they can be issued in your name at the time of booking.

Real Estate sales agents, brokers, appraisers, and even home inspectors can obtain FREE or discounted courses from AREA Academy just taking a much needed break. Cruising is a great stress-free way to vacation while enjoying family, friends, and associates. Now, AREA provides more incentive to enjoy a relaxing fun-filled vacation at sea with FREE CE or Tuition Credits. Contact staff for more information at 770-591-5552 or travel@area-ga.com.

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New Fall Courses
Declining Markets, Tax Appeals, and more

AREA has added several important and timely new real estate sales and appraisal CE courses to its curriculum this fall. In various formats ranging from 3.5 hours of CE to 20 hours of classification credit, the courses will update you on the newest FHA requirements, review Georgia license law and rules, guide you in listing homes and making appraisals in declining markets, show you the fundamentals of condemnation appraising, and provide instruction on property tax appeals.

Whoa - Tax Appeals! Every Georgia homeowner may want to participate in that course. Appraisers and Salespeople have to advance their understanding of doing business in this economy. You can register for one course or combine them and earn regular CE credit or license advancement credit. Appraisers need elective credit to move to CR or CG? Check out one or all of these courses below and let AREA help your business grow:

FHA Appraisals - New Rules, New Requirements - Nov 16 - 8:00 to 4:00 pm
Learn about new FHA programs and requirements, the 4150.2 handbook, recent mortgagee letters, and how to get on (and stay on) FHA's approved appraiser roster.

Appraisal Law & Regulations
- Nov 23 - 8:00 to 4:00 pm
Review GA license law and rules of the GREAB. Know which duties are more and which are less restrictive than USPAP regulations? Explore "specialized services" permitted by the Appraisers Act and understand rules for supervising appraisers.

Declining Markets
- Dec 1 - 6:00 to 9:30 pm
Appraising and listing properties in declining markets requires identifying affected sub-markets, trends, supply and demand, absorption rates, and price changes over time. This course covers identifying and selecting relevant market data, abstracting price changes, calculating adjustments, REOs, and more to support your conclusions.

Appealing Property Taxes - Dec 3 - 6:00 to 9:30 pm
Appraiser, Real Estate Salesperson, Homeowner - think property taxes are too high? This course will review property taxes and assessments; tax appeal grounds, timing and choices; the hearing process and how to prepare a convincing argument to support your conclusion and achieve the desired result.

Condemnation Appraising - Introduction
- Dec 9 - 6:00 to 9:30 pm
The government's right of eminent domain is exercised through the process of condemnation. News stories have made the public more aware of this issue. This course reviews condemnation law, right of way appraisals, proximity studies, valuing partial and total acquisitions, and valuing the remainder parcel.

For additional information call the school at 770-591-5552 or send an email to education@area-ga.com.

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Promote Yourself on Squidoo
It's Easy and FREE! AND You Get Paid!

Squidoo is a FREE website designed to allow anyone to create and publish articles on just about anything. Everyone has some area of expertise or exceptional knowledge – or even just an opinion. You can tell the world about it on Squidoo and make money at the same time.

Write an article on anything that you know something about – promote your business, promote a charity, promote a cause – the opportunities are endless – then publish your article on Squidoo. The published article is simply a webpage on the Squidoo website. Squidoo calls each article a "lens" – you can create as many lenses as you want.

The more interesting your lens is, the more people will read it and the higher your lens will be ranked in Squidoo. Search engines "crawl" and catalog Squidoo lenses so people searching on the internet can find your lens using search engines such as Google.

Each lens appears with advertisements – some ads are promoted by Squidoo and some can be products you support through affiliate links or other fee sharing arrangements. Squidoo pays you 50% of the fees they receive from their ads placed on your lens. It is great way to get noticed, provide links to your website, have fun, and make money – and it is all FREE! There is no good reason NOT to start creating lenses. Check out Squidoo now and start promoting your business today.

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Home Inspector Opportunities

NO state licensing is required in Georgia for Home Inspectors - not yet anyway. In 2008 potential licensing by the legislature was addressed and passed but Gov Perdue vetoed the bill. Read full history and transcript of HB 1217.

All business has been affected by this economy but for home inspectors opportunities are still out there (think foreclosures). Why not enter the business before licensing to take advantage of potential business. For those already conducting home inspections there are more available resources. Some municipalities now require individuals to prove that they obtained qualified training before acquiring a business license. If you start now, you may be grandfathered when state licensing is enacted. AREA's Home Inspection course can help you launch your business.

Already in the Home Inspection business? Did you know NACHI has started NACHI.tv - you can now watch training videos and seminars from your computer. Remember AREA's course includes one year membership in NACHI so you can take advantage of all resources available.

Send an email to education@area-ga.com for next course schedule.

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Breakfast at Mimi's Cafe
Breakfast - Muffins - for FREE!
Mimi's Cafe - Delicious Food!

Who couldn't use a delicious and FREE breakfast during this economy? Well, have we got a treat for you. Mimi's Cafe is a collection of upscale family dining restaurants with 139 locations in 22 states. Mimi's Cafe was founded in Anaheim, CA in 1978 and is known and loved for its full breakfast, lunch, and dinner menus with high-quality, eclectic cuisine, unparalleled service and tastefully appointed decor. The owner, a WWII Veteran, named the restaurant in honor of a woman he met when the Allies liberated Versailles. He wanted Mimi to continue to inspire the French touches in each restaurant today.

To encourage new customers to get acquainted with Mimi's, they offer a FREE breakfast to anyone who enrolls in the Mimi's E-Club. Next time you are online, serf over to Mimi's Cafe and click on the E-Club link on the right-hand side. Just create an account with your name, email address and a password - you're done. In about three weeks you will receive a coupon good for a FREE breakfast worth up to $10.00. Get one for each member of the family and head on down to Mimi's where you will be treated to an excellent breakfast.

If it's your first time dining at Mimi's, tell the waiter and you will take home a package of four incredible muffins for each first-timer to enjoy at home. This is a no-brainer. Get your coupons and get yourself to Mimi's.

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FHA Appraisals

FHA appraisal requests have almost doubled this year. Expect to see additional increases in FHA appraisal business as FHA programs are being expanded to boost the faltering economy. A significant change is that the FHA roster will no longer accept applications from State Licensed Appraisers!

As of October 1st of this year, appraisers will have to now be State Certified Residential or Certified General to provide reports on properties insured by FHA. Can you get around that? Sun, Nov 16 a new course is set to update Appraisers on the issues and FHA regulations that affect your business.

This change will be even more incentive for licensed appraisers to upgrade their classification to certified. You can also expect opportunities to raise your fees since there will be fewer roster appraisers at a time when appraisal orders are increasing, and credentials required to perform those appraisals have been intensified. If you have been avoiding FHA appraisals, this may be the time to reacquaint yourself with the HUD 4150.2 handbook its Appendix D and expand your business opportunities. AREA is posting additional FHA online resources for real estate professionals. If you cannot attend the class but want to check out the online material when available or next schedule, send an email to education@area-ga.com.

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Surviving a Down Market
It is time to circle the wagons around your own family so that you can survive the devastation continuing to disrupt our economy. Not only is real estate down, the entire economy is in a free fall. Government intervention to "fix" the problem will almost certainly deepen the decline and extend the duration.

Other than vote and write editorials there's not much you can do about national economy except adjust, prepare, adapt, and survive. Consider focusing on the things over which you have some control. Take steps that will help you survive and emerge prepared for the future when the economy is stabilized and growing again (which could be several years from now). Remember, economic conditions are affecting everyone including your competition. Now, might be the perfect opportunity to shift market share away from competitors who fail to adapt to market demands.

Hopefully, by now you are conserving cash, avoiding new debt, and eliminating unnecessary monthly expenses. These are fundamental changes that should be instinctive during a financial crisis. Here are some other ideas:

Get Creative: Business is slow, but real estate transactions continue to happen. Offer additional services and use new methods to attract customers and clients. Appraisers - consider providing tax appeal services or appraisals for owners of property dealing with right of way expansion. Real estate agents and home inspectors - consider offering lender owned property management and maintenance services for foreclosed houses (especially those under construction). Market changes mean new opportunities. Be alert and look for them.

Expand Professionalism: Take advantage of the slower market to become proficient in other areas - cross train, earn another license or trade. Appraisers - expand your area of expertise beyond current skills - residential to commercial or condemnation. Use time and energy to elevate. Real estate agents learn about management for leased properties or REOs. Not already a broker? Do it now! Home inspectors - become code certified, expand to commercial, consider motel or small hotel inspections, and insurance claim inspection.

Self-Help: To survive with lower levels of income, learn how to complete your own repairs around the house. In addition to online sources, Lowes and Home Depot offer 'How To' training and seminars for almost every home repair job. Spend time fixing up your place - it will occupy your time and make you feel better and maybe mean new opportunites. Given the price of vegetables and the ease with which some can be grown, consider starting a garden. Growing food can be a healthy and economical alternative to shopping at grocery stores.

Ever Want to... Know more about computers or a new software program? Sharpen math skills? Improve your typing or communication skills? Use any time to achieve goals that have eluded you in the past. Search for learning opportunities - many available for free on the internet such as HP Online. These will help you compete and become more attractive to prospective customers and clients.

Build Your Reputation: Use some of your newly found spare time to build your reputation and establish your credibility. Demonstrate your expertise by writing articles and blogs for your website; write articles to help buyers and sellers who use your services and have them published in local magazines or newspapers. This will establish you as a leader in your field and bring about recognition that will result in a larger share of your market.

Create or Enhance Your Website: Take advantage of the slow market to create or improve your website. Add content that will interest potential clients and customers. Learn SEO techniques to increase site traffic such as keywords and placement, link exchanges, meta-tags and alt-tags. Improve your ranking with search engines and clientele with blogs. Don't overlook the opportunity of making money with your website by establishing re-seller agreements with other suppliers.

Dump Yahoo: Finally get rid of that non-professional email address. If you are using Yahoo!, Gmail, HotMail, or any free service or ISP-based email, establish your own email address - you@yourdomain.com. Stop advertising other people's businesses. Get professional today. AREA can help, visit WorldWide-Webmasters and for just $10/per year chose your own domain name with FREE email, FREE blog, FREE website, and more. Need any help - contact DickViti@area-ga.com.

The market is going to be in the tank for awhile. You can lament - or you can stay busy working your way through this rough period while preparing yourself for the next bull market. Use this time to get more professional - get more educated - and get a leg up on the competition!

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Host Your Own Website for FREE!
New IT Basics Course
Host Your Own Website for Free!

Got an old Windows XP computer? Let us suggest a perfect use for it. Set it up as a web server and host your own website right from your house - for FREE! AREA's new IT Basics course will walk you through step by step and show you how to configure an old computer to host multiple websites right from your home - assuming you have high speed internet access.

The course will also show you how to get FREE website editing software so you can create and maintain your own websites without knowing html. You will also be introduced to the basics of search engine optimization - or things that you can do to increase your site's ranking with the search engines.

While advanced concepts will be discussed, the course is designed for individuals who have a basic understanding of computer hardware and software. This new non-CE course will be a one-day workshop. You will review fundamentals of the internet, learn how to purchase your own '.com domain name' and set up your own personal and permanent email address - you@yourdomain.com for FREE.

The course will also review available FREE webmaster tools from Google, Google's FREE Google Analytics, and several ways that you can earn money from your website real estate!

This is great course for anyone interested in becoming more independent and self-sufficient with technology. It is also a great opportunity for your son or daughter to make more efficient use of the technology you already own. Class sizes will be limited so ENROLL NOW! Send email to education@area-ga.com for more info or register online.

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Technology Corner
 Special Section Highlighting Products - Tips
Spyware - Ad-aware - Speed up your computer
If you access and search the internet over time your computer may seem to run slower and slower. Many websites add tiny programs on your system that take away your processor time and really slow you down. There are several programs that you can buy to help speed up your computer but you might want to start with some FREE ones.
Two very good programs are Spybot Search and Destroy, and Lavasoft Ad-Aware. The first time you run either of these programs you might be amazed at how much information about yourself you have been sharing. Then once you experience a faster computer you'll realize you should run these programs as a regular maintenance check.
Construction/Project Cost Estimating - FREE
We mentioned these programs in a previous newsletter to help your business. But now that FHA does not require the Cost Approach (Marshall and Swift), you should try these programs if you haven't already. In the real estate business - sales, appraising, home inspection, and just as a homeowner, it helps to have a reputable source to back up your cost data or to provide you with a good estimation of project costs. Oh, yeah - it is FREE to use!
- Craftsman Book offers an easy to use residential cost estimating service. Click on “Start Calculator” and identify the number of corners on your subject property. Then enter the GLA and select the quality of major components. A few more questions about features and location and – you’re done! You will get a detailed printout for your file.

- McGraw Hill provides access to a powerful commercial cost service that can be used to estimate the value of apartment buildings, retail centers, churches, schools, farm buildings and more. The service is FREE but you will be required to provide your email address and create a login to use. It only takes a few seconds and it is well worth the trouble.  

Technology Help with Abbott and Costello
If Bud Abbott and Lou Costello were alive today, their famous comedy routine, "Who's on First?" might have turned out something like this ... for a good laugh read the full phone conversation - author unknown.
ABBOTT
:
Super Duper computer store. Can I help you?
COSTELLO: Thanks. I'm setting up an office in my den and I'm thinking about buying a computer.
ABBOTT: Mac? COSTELLO: No, the name's Lou.
ABBOTT: Your computer? COSTELLO: I don't own a computer. I want to buy one.
ABBOTT:
Mac? COSTELLO: I told you, my name's Lou.
ABBOTT: What about Windows? COSTELLO: Why? Will it get stuffy in here? ....... continue

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Charge.com
Do You Use Your Credit Card?
Well, So Do Your Clients and Customers!

If you are not taking credit cards – you may be taking unnecessary risk with payments and even worse – you may be losing business! Real estate appraisers and home inspectors can expect sales to increase by taking payments by credit cards. Your competition is taking credit cards and you need to take them too.

If you think that establishing an account is a lot of trouble or that the costs are high, let AREA introduce you to the service we use. This is the simplest, easiest, and least costly service we were able to find and they are located right here in Alpharetta. We have been so pleased with the service the last five years that we have partnered with them to offer our students this low cost merchant account.

With a Charge.com merchant account you are able to receive payments through your website or process electronically all payments you receive over the phone or in person. The service includes all credit cards, debit cards, and on-line checks. This company caters to small business and offers AREA students:

  • Free Setup & Free Application
  • Free Technical Support
  • Free Shopping Cart Software
  • Free Internet Check Software
  • Free Search Engine Submission
You can complete application online in about 5 minutes – no paperwork. Start accepting credit cards in less than 24 hrs. Be sure to use this link to Charge.com to expand your business by adding customer convenience to your list of services.
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Link Exchange with AREA
If you have a website, and if you don’t we can help you, a good way to increase search engine recognition is to have other websites link back to yours. AREA is actively promoting link exchanges with students. We can offer over 20 links to your website if you agree to display links to AREA's sites.

To utilize this important tool for promoting your website, this is what you need to do.

  • First, create a links page for your website where you can promote agents, real estate schools, lenders, home inspectors, professional organizations, or anything else related to your real estate business. To view a sample links page, check out one of AREA's.
  • After you have your links page created, send an email to DickViti@area-ga.com to indicate you are ready to link to AREA websites.
  • You will receive AREA links along with a brief description of each site to include on your links page. When you have the AREA links posted on your website, email your link(s) and site description(s) to DickViti@area-ga.com so your links can be posted on the AREA's websites.

Help your clients find your website on top!

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America's Real Estate Academy, Inc.
6199 Hwy 92, Ste. 108, Acworth, GA 30102
770-591-5552 * 888-883-9720
education@area-ga.com